WEDDINGS AND HONEYMOONS MEDIA
DIGITAL Planner & editorial Ux/Ui Design & DESIGN SYSTEM
Front-End implementation
WEDDINGS AND HONEYMOONS MEDIA is a marketplace platform operating in B2C and B2B. As a B2C brand, it targets engaged couples—particularly women—offering inspiration, planning advice, and curated vendor recommendations for weddings and honeymoons, drawing on the content and style of its associated magazine publications.
As a B2B platform, it provides advertising opportunities for wedding and travel vendors, enabling businesses to connect directly with their ideal audience.
Weddings & Honeymoons Media combines consumer-focused editorial content with professional advertising solutions, serving both couples preparing for their special day and professionals in the wedding and travel industries.
OVERVIEW
Developed a visually appealing, user-centered wedding planning platform inspired by Weddings and Honeymoons Magazine. The website combines editorial content and practical planning tools, offering inspiration, client showcases, and vendor profiles to guide couples through their wedding journey.
ROLE
UI/UX design and Front-end development focusing on creating an intuitive, responsive interface with a user-friendly experience. The main challenge was working with WordPress, which imposed some visual limitations that required creative solutions. At the same time, developing a functional back-end was essential, as colleagues use it daily to upload editorial content and client profiles.
FEATURES
Editorial Content: Curated tips, trends, and inspiration for wedding planning.
Planning Tools: Categories such as Venues, Vendors, and Inspiration Boards, featuring real client showcases and vendor profiles.
Client Showcases: Real wedding galleries and testimonials integrated into planning categories.
RESULTS
Since launch, the website has seen strong growth, with nearly 15,000 sessions—a 158% increase compared to the previous period—and over 24,000 pages viewed. Peak traffic coincides with the newsletter send, showing that promotional efforts are effectively driving engagement. Visitors explore multiple pages, and the bounce rate remains healthy at 45.8%. Overall, the platform has successfully attracted and retained users, establishing itself as a practical and inspiring resource for couples and industry professionals alike.
DESIGN SYSTEM
Typography
Title 1 - Headline
The Perfect Wedding Day
Playfair Display • Bold • 40px
Title 2 - Subhead
Creating Memories That Last Forever
Playfair Display • Italic • 28px
Title 3 - Bodytitle
Planning Your Dream Celebration
Playfair Display • Bold • 21px
Title 4 - Hand Written Headline
Plan your wedding here
Dancing Script • SemiBold • 50px
Body Text
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.
Montserrat • Regular • 16px • Line Height 1.8
Caption Text
Featured Venue • Spring Collection
Montserrat • Medium • 14px • Uppercase
Color Palette
Aa
Pure White
#FFFFFF
Backgrounds, cards
Aa
Coral Rose
#F4524D
Primary accent, CTAs
Aa
Blush Pink
#F9F2EE
Soft backgrounds
Aa
Rose Red
#E1605B
Secondary accent
Aa
Powder Pink
#FFE2E6
Light accents
Aa
Deep Black
#000000
Text, headers
Plan Your Wedding - Business Categories
Service categories for wedding planning marketplace
Wedding Venue
Accessories
Arrive in Style
Catering
Flowers
Looking Good
Marquee Hire
Music
Photography
Special Touch
Stationery
The Cake
The Celebrant
Button Styles
UI DESIGN FEATURES FOR DESKTOP & MOBILE
|
|
|
|
WEDDINGS&HONEYMOONSMEDIA
CLICK HERE TO VIEW REAL WEBSITE