KIKO MILANO
BRAND WEB CAMPAIGN
"Step into a world of amplified beauty with KIKO Milano’s new 3D Glossip collection, where high-performance cosmetics transform every look into an immersive, multidimensional experience."
With a focus on cutting-edge digital aesthetics, I crafted a creative and content strategy to emphasize the merging of virtual and real-time effects. Inspired by the 3D effect of KIKO’s gloss, we developed a campaign concept that leverages augmented visuals and digital animations to highlight the product’s unique, bold shine. This innovative approach aims to engage beauty enthusiasts through interactive elements, engaging visuals, and a playful digital-physical mix, bringing the 3D experience of Glossip to life online.
Working closely with in-house creative teams, this strategy guides consistent messaging and dynamic visuals across social media, digital ads, and KIKO’s website to deliver a cohesive brand experience that captivates users with the allure of a virtual, high-gloss reality.
This campaign blends virtual and real worlds, showcasing how vibrant color and gloss come together to create striking, 3D effects.
